Consulting
Research Services
Research Design & Programming
I design and execute both qualitative and quantitative studies — from semi-structured interviews and focus groups to large-scale online surveys and experiments. I handle survey programming, recruitment, testing, and fielding to ensure smooth, high-quality data collection.
Data Analyses
I use advanced statistical techniques and theory-driven frameworks to uncover meaningful patterns in data, whether it’s through multilevel modeling, audience segmentation, or qualitative coding.
Consumer Insights
I translate psychological theory and empirical data into actionable insights that inform product development, messaging, and marketing strategy. Past clients include CPG brands in the health, wellness, and personal care space; healthcare systems; and public-interest organizations.
